branding & marketing

Make Your Degrees and Credentials Your Reference Marketing Showcase: Online Visibility, Engagement, Referral

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Make Your Credentials Your Reference Marketing Showcase: Visibility, Engagement, Referral

In the world of higher education, degrees now go beyond the traditional scope of mere paper diplomas or certificates to become genuine digital marketing tools. Institutions embracing this evolution offer their learners and alumni an unprecedented opportunity to value and share their achievements. Here’s why digital credentials represent an essential marketing lever for higher education … Read more

Discover the 5 steps to follow to improve your employer branding

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Discover the 5 steps to follow to improve your employer branding

In today’s competitive job market, differentiating your organization is more crucial than ever. Developing a strong employer brand is key, not just for attracting elite talent but also for increasing employee loyalty and engagement. A solid employer brand not only draws talent but also significantly lowers hiring costs—by up to 50%—and reduces turnover rates by … Read more

BCdiploma at the 2023 BETT show in London!

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BCdiploma at the 2023 BETT show in London!

BCdiploma will be attending BETT in London from March 29 to March 31, 2023, showcasing its innovative solutions for education and training. Get your free tickets and come meet us here! BETT is one of the largest international events in the field of education technology, bringing together educators, technology providers and experts from around the … Read more

White label digital credentials: why use them?

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Digital credentials en marque blanche : pourquoi les adopter ?

In the development of a marketing strategy, the promotion of your brand image is crucial, in order to retain your audience and improve your conversion rate. Your organization’s brand logo, name and unique educational or training selling points are all important identity levers that should appear in all your digital communication media, including the credentials … Read more

Strengthen your presence on social media with digital credentials

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Strengthen your presence on social media with digital credentials

Exploring the Influence of Social Media on Organizations and the Role of Digital Credentials In our increasingly connected world, a staggering 53% of the global population actively engages with social media. This statistic, emerging from a comprehensive 2021 study by We Are Social, highlights the profound effect that digital tools have reshaped our daily habits … Read more

Digital credentials: how to use them to boost your brand

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Digital credentials: how to use them to boost your brand

Ever heard of Europass? Developed by the European Commission, this digital tool aims to standardize and promote the communication of training and education qualifications throughout the European Union. Since the reputation of an institution plays a major role in its influence, similarly digital credentials can be used to raise awareness of your institution on the … Read more

Why share your credentials on LinkedIn?

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Why share your credentials on LinkedIn?

LinkedIn has revolutionized the way we present ourselves on the internet by promoting a social network geared more towards the professional lives of its users. With over 850 million users worldwide, the platform has become the quintessential professional showcase for many of its users, who use it to learn, connect, and build their professional success. … Read more

Improving the image of higher education with digital credentials

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Improve the image of higher education with digita credentials

Diplomas, certificates and transcripts achieved during a university course are all proof of learning that students will keep with them throughout their whole lives. These documents, still often used in their paper format, take time to produce and to deliver to students, are easy to fake, and are costly to verify. For such reasons, more … Read more

Digital Credentials in Higher Education: MBS business case

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Higher Education: MBS business case

Since January 2021, Montpellier Business School graduates have received a digital version of their diploma, a Digital Credential issued with the BCdiploma solution. After almost two years of use, we spoke with Oscar Castellana, Head of the Student Administration Department, to take stock of this innovation, known in the higher education world as Digital Credentials. … Read more