branding & marketing

In the world of higher education, degrees now go beyond the traditional scope of mere paper diplomas or certificates to become genuine digital marketing tools. Institutions embracing this evolution offer their learners and alumni an unprecedented opportunity to value and share their achievements. Here’s why digital credentials represent an essential marketing lever for higher education … Read more

In today’s competitive job market, differentiating your organization is more crucial than ever. Developing a strong employer brand is key, not just for attracting elite talent but also for increasing employee loyalty and engagement. A solid employer brand not only draws talent but also significantly lowers hiring costs—by up to 50%—and reduces turnover rates by … Read more