Luc Jarry-Lacombe 
In the development of a marketing strategy, the promotion of your brand image is crucial, in order to retain your audience and improve your conversion rate. Your organization’s brand logo, name and unique educational or training selling points are all important identity levers that should appear in all your digital communication media, including the digital … Read more
While only about half of students actually finish their degrees, many enter the job market with more than three years of undergraduate studies behind them, and so it can be difficult to stand out, even after obtaining a Master’s. This is one of the reasons why employers are increasingly appreciating stacked credentials, that is, credentials … Read more
Exploring the Influence of Social Media on Organizations and the Role of Digital Credentials In our increasingly connected world, a staggering 53% of the global population actively engages with social media. This statistic, emerging from a comprehensive 2021 study by We Are Social, highlights the profound effect that digital tools have reshaped our daily habits … Read more
Ever heard of Europass? Developed by the European Commission, this digital tool aims to standardize and promote the communication of training and education qualifications throughout the European Union. Since the reputation of an institution plays a major role in its influence, similarly digital credentials can be used to raise awareness of your institution on the … Read more
In a study conducted by the market research firm IFOP, in March 2022, with a sample of 1,501 people, 20% of respondents stated that using digital tools was a difficult skill to master. Indeed, faced with the hesitancy of people regarding the digitalization of technical and administrative activities, talking up the merits of digital credentials … Read more
The use of digital technology is booming in society, and this is particularly true in higher education, which has a lot to gain from it. The arrival of digital credentials and the many opportunities they offer are revolutionizing the way we think about education. A growing number of universities are now issuing their certifications and … Read more
Under the labor code of certain countries, a job applicant “must respond in good faith” to information requests from recruiters. Nevertheless, many job seekers have taken to lying on their resumes, such as stating that they have obtained credentials for which they have had no training. To fight diploma and certification fraud and facilitate verification, … Read more
In the recruitment process, nearly one in three applicants declares false information on their CV. In addition to lying about skills and work experience, it is not uncommon for candidates to present counterfeit academic certificates. To protect academic qualifications from forgery and tampering, verifiable diploma certificates or digital credentials can be generated and recorded on … Read more
Numerous organizations, universities, training centres and companies have a digital accreditation solution or plan to adopt one in the near future. In France, several higher education establishments have already taken a step ahead in this field, such as the IAE of Dijon and the University of Lille, while other entities are still wondering whether such … Read more
LinkedIn has revolutionized the way we present ourselves on the internet by promoting a social network geared more towards the professional lives of its users. With over 850 million users worldwide, the platform has become the quintessential professional showcase for many of its users, who use it to learn, connect, and build their professional success. … Read more